Tue, January 12, 2021
GM'snew business will offer an integrated ecosystem of electric products, software and services for the first to last mile
- BrightDrop's electric pallet, the EP1, will be available in early 2021, and its electric light commercial vehicle, the EV600, will be on roads in late 2021
- BrightDrop introduces
GM'sUltium platform to the commercial vehicle segment, and features Level 2 and DC fast charging capabilities FedEx Expresswill be the first customer of the new, integrated solution
"BrightDrop offers a smarter way to deliver goods and services," said Mary Barra GM Chairman and CEO. "We are building on our significant expertise in electrification, mobility applications, telematics and fleet management, with a new one-stop-shop solution for commercial customers to move goods in a better, more sustainable way."
BrightDrop was born out of
To help meet this surge in demand, while reducing the impact on the planet, BrightDrop is developing an integrated set of solutions to help improve almost every aspect of first-to-last-mile delivery. The BrightDrop ecosystem includes:
BrightDrop EP1 – BrightDrop's first product to market, the EP1, will be a propulsion-assisted, electric pallet developed to easily move goods over short distances – for example, from the delivery vehicle to the customer's front door. Available in early 2021, the EP1 can help reduce package touch points, costs and physical strain on delivery drivers. EP1 features and benefits include:
- Built-in electric hub motors with adjustable speed up to 3 mph depending on operator's walking pace.
- Maneuverable in tight spaces.
- Carries and secures approximately 23 total cubic feet of cargo.
- Payload capacity of 200 pounds.
- Adjustable shelving organizes contents.
- Lockable cabinet doors allow for secure, remote access to contents.
BrightDrop EV600 - BrightDrop's second product to market will be the EV600 — an electric light commercial vehicle purpose-built for the delivery of goods and services over long ranges. It will combine zero-emissions driving with a range of advanced safety and convenience features more common in consumer electric vehicles. EV600 features and benefits include:
- Powered by the Ultium battery system, the EV600 is targeted to have an estimated range of up to 250 miles on a full charge 1.
- Peak charge rate of up to 170 miles of EV range per hour via 120kW DC fast charging.
- Over 600 cubic feet of cargo area.
- Available at a GVWR of less than 10,000 pounds.
- Segment leading safety features
- Standard safety features2 include: Front and Rear Park Assist, Automatic Emergency Braking, Forward Collision Alert, Following Distance Indicator, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, IntelliBeam automatic high beams and HD Rear Vision Camera.
- Additional available safety and driver assistance features include: Rear Cross Traffic Braking, Blind Zone Steering Assist, Reverse Automatic Braking, HD Surround Vision, Rear Pedestrian Alert, Enhanced Automatic Emergency Braking, among others.
- Cargo area security system with motion sensors to help keep cargo secure.
- A 13.4-inch-diagonal, full-color infotainment screen.
- Front sliding pocket doors, wide cabin walkways and a large auto-open cargo bulkhead door all contribute to optimize driver efficiency.
Early customer interest in the EV600 has been strong, with the first vehicles to be delivered by the end of this year. BrightDrop expects to make the EV600s available to more customers to order starting in early 2022.
BrightDrop offers an integrated, cloud-based software platform, which provides customers visibility and access to their BrightDrop products through both web and mobile interfaces. Built-in connectivity provides businesses with detailed data and insights that can help improve overall operations, including route efficiency, asset utilization and product upgrades. Drivers and couriers can utilize the mobile application for a variety of tasks.
BrightDrop mobile asset management – EP1 connectivity provides customers real-time features, including location monitoring, battery status, remote commands to lock and unlock, and over-the-air updates of connected features.
BrightDrop EV fleet management – EV600 connectivity provides fleet operators remote access, real-time location, battery and charging management, driver safety coaching and incident recording, remote diagnostics, safety alerts and predictive maintenance insights, and over-the-air updates.
Future concepts – The EP1 and EV600 are only the beginning. BrightDrop will continue to grow its product offerings over time to include a portfolio of integrated, zero-emissions products to help drive further efficiencies and address emerging customer needs. A number of concepts are being explored, such as a medium-distance solution that transports multiple EP1s, and a rapid load delivery vehicle concept.
BrightDrop is the result of extensive research and listening to challenges faced by delivery customers and then leveraging
With plans to continue innovating, BrightDrop and
"Our need for reliable, sustainable transportation has never been more important," said Richard Smith, FedEx Express regional president of the
BrightDrop will initially serve customers in the
Customers will connect with BrightDrop through an independent sales and service network, leveraging a newly established BrightDrop dealer network to support vehicle sales and service.
For more information on BrightDrop and its products and services, visit gobrightdrop.com.
2Safety or driver assistance features are no substitute for the driver's responsibility to operate the vehicle in a safe manner. The driver should remain attentive to traffic, surroundings and road conditions at all times. Visibility, weather, and road conditions may affect feature performance. Read the vehicle's owner's manual for more important feature limitations and information.
Katie Downey, GM Communications, 313-421-9024, firstname.lastname@example.org; or Stuart Fowle, GM Communications, 313-618-8851, email@example.com